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Digital Content Marketing Specialist

Digital Content Marketing Specialist

Job ID 
# of Openings 
Job Locations 
US-PA-Ft. Washington
Posted Date 

More information about this job


PetroChoice, a leading distributor of lubricants, oils, fluids, and greases is currently recruiting a Digital Content Marketing Specialist for our Ft. Washington, PA office. Our history is marked by consistent growth and expansion, which has significantly widened our scope of experience and capabilities as a lubricant distributor. Our mission is to provide lubrication solutions that create value for our customers. We will realize this mission through our commitment to our employees as well as to the highest standards of service, quality, integrity, and safety.


We are a premier distributor of lubricants and services to thousands of companies in many states including Pennsylvania, Maryland, Ohio, Minnesota, Wisconsin, New Jersey, North Carolina, Florida, Tennessee, Kansas, Colorado, and Nebraska among others. In fact, we distribute and offer our services from more than 50 locations in 32 states every day and include top brands of oils, greases, and other lubricants. 



The Digital Content Specialist will lead the development and execution of content strategies that will increase engagement across a variety of B2B and B2C digital properties such as our online store and corporate website. The Digital Content Specialist is responsible for planning, developing, and editing content (including graphic, video, and photographs) for PetroChoice’s website blogs, digital sales enablement collateral, and digital channels; including social media, email, search engine optimization (SEO), and digital ads. The Specialist will manage the content delivery system, create and update product descriptions, and will be responsible for seeking out sales people, technical support, and other internal stakeholders to learn, create, and ensure messaging is consistent and follows brand guidelines.


The ideal candidate will have a Bachelor's Degree in Communications, Journalism, Marketing OR equivalent education and at least one year of experience along with:

  • At least one year of CMS experience, proficiency in Magento a PLUS
  • At least one year of copy-writing and copy editing experience
  • At least one year of experience using analytic applications to track and analyze web traffic
  • At least one year of experience in Search Engine Optimization and Search Marketing
  • Knowledge of HTML, DHTML and JavaScript programming language a PLUS but not required
  • Familiarity with B2C content marketing for e-commerce AND B2B content marketing
  • Knowledge of or ability to learn
  • Fluency in online content publishing
  • Ability to work with vendors and experience in Magento or similar platforms
  • Basic understanding of copyright laws  

We offer a competitive starting salary; a comprehensive benefit package, including medical/dental/vision, 401K plan; paid time off; company paid long term disability and company paid life insurance.


Click “Apply” to apply to this position or visit to view all of our current openings.



ESSENTIAL DUTIES AND RESPONSIBILITIES include but are not limited to the following. The Company reserves the right to add to, delete, change or modify the essential duties and responsibilities at any time.   All work is to be completed with minimum supervision and in accordance with Company standards. Other duties may be assigned.


  • Developing, renewing, evolving, and maintaining web content and images for all digital platforms; including B2B and B2C digital properties. Specialist will assists with publishing product descriptions and creating landing pages.
  • Ensuring marketing objectives and creative initiatives are appropriately translated and applied to the web, social media outlets, emails, search engine optimization (SEO), and digital ads.
  • Responsible for tracking changes in content and ensuring links function properly and are correct.
  • Coordinating with internal stakeholders in identifying and obtaining information needed to carry out assignments.
  • Interacting with the platform development team to add trouble tickets and maintain efficiency of website.
  • Defining and driving solutions to identify and fix gaps in knowledge management content and system functionality.
  • Identifying out-of-date content for removal; coordinate with product leads to determine needs for revision or replacement.
  • Ensuring marketing objectives and creative initiatives are appropriately translated and applied to the web, social media outlets, emails, search engine optimization (SEO), and digital ads.


To perform the job successfully, an individual should demonstrate the following competencies:


  • Problem Solving - identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions.
  • Interpersonal - focuses on solving conflict, not blaming; keeps emotions under control; remains open to others' ideas and new processes.
  • Team Work - contributes to building a positive team spirit; able to build morale and group commitments to goals and objectives; recognizes accomplishments of other team members. Proven ability to influence cross-functional teams without formal authority.
  • Delegation - delegates work assignments; matches the responsibility to the person; gives authority to work independently; sets expectations and monitors delegated activities.
  • Ethics - treats people with respect; keeps commitments; inspires the trust of others; works with integrity and ethically; upholds organizational values.
  • Oral Communication – Speak clearly and persuasively in positive or negative situations; listen and get clarification; respond well to questions; participate in meetings.
  • Quality – demonstrate accuracy and thoroughness; look for ways to improve and promote quality; apply feedback to improve performance, monitor own work to ensure quality.
  • Quantity – meet productivity standards, complete work in a timely manner; strive to increase productivity, work quickly. Ability to work independently at the "pace of digital".
  • Exceptional writing, editing & proofing skills, including experience writing copy for web and email.
  • Ability to juggle multiple priorities while delivering quality work product.
  • All-in attitude – takes personal ownership 



To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.



Bachelor's degree (B.A.) from four-year College or university with at least 1 year related experience.



Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.



Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.



Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.



To perform this job successfully, an individual should have working knowledge of Word Processing software; Spreadsheet software, Inventory software and experience working in an enterprise wide system. Experience working in and ERP environment is desirable.



The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to work near moving mechanical parts. The noise level in the work environment is usually moderate.



The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee is frequently required to sit. The employee is occasionally required to stand; walk; reach with hands and arms and stoop, kneel, crouch, or crawl. The employee must regularly lift and /or move up to 10 pounds. Specific vision abilities required by this job include close vision, peripheral vision, depth perception and ability to adjust focus.